Logo system review · five candidates

Each row: brandmark at 32px favicon size, then full wordmark below

favicon · 32px

v1 Open ring A single thin circle. The wordmark uses it twice as the o's. One mark, one shape, instantly recognizable.

favicon · 32px

Loop

v2 Filled dot Aesop / Toteme energy. The brandmark is the period of "Loop." A solid mark you can never misread at small size.

favicon · 32px

Loop

v3 Strand bar A single horizontal mark — a strand of yarn rendered as a clean editorial em-dash. Sits beside the wordmark.

favicon · 32px

v4 Yarn-loop oval One stretched oval — a yarn loop seen from above. Replaces both o's as a single shared glyph.

favicon · 32px

Lop

v5 Knot stitch A single ring with one crossing — references a knit stitch's structure. Replaces the first o in the wordmark.

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